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The website has the following on the site, "Welcome to Vintagestitching We are glad that you stopped by." We analyzed that the web site also said " Please browse our large assortment of vintage sewing patterns." It also stated " If you are a seamstress or a collector we may have the vintage pattern that you are looking for. Vintage childrens patterns, vintage ladies clothing patterns, vintage mens patterns, vintage doll patterns . We have them all! We carry vintage sewing patterns from all the major manufacturers including Simplicity, McCalls, Vogue, Butterick, Advance, etc." The header had vintage sewing patterns as the highest ranking search term. This keyword was followed by old sewing patterns, sewing pattern, and old sewing which isn't as urgent as vintage sewing patterns. The other words they uses is retro clothing. advance is also included and might not be viewed by web engines.